a lesson from facebook: is it better to be liked or to have fans?

I reckon I’d rather be liked. Last week Facebook announced: In the next two to three weeks, the “Become a Fan” concept for branded pages will be replaced with the more prevalent “Like” button and brands will no longer accumulate “Fans,” but “Connections” instead…the “Become a Fan” verbiage will disappear, being replaced by the simple … Read more