This week I give gifts
There’s this thing I do in cab queues at airports. I don’t find it weird. Although you might. When I get to the front of the queue I sing out to the crowd to ask if anyone would like to share a cab to Bondi (which is where I live). Or Downtown (when I visit New York). Or Rundle Mall (when I find myself that way). At first people are affronted by such an invasion of “stranger distance”. But then they soften. Especially when I offer to pay.
Of course, the practice is efficient (it shortens the cab queue for all concerned), and saves carbon emissions in it’s own modest way. But mostly I do it because it feels good. And a bit daring. And, golly, if this world doesn’t need an injection of daring from time to time!
Seth Godin does the same. Seth is one of the most prolific marketing experts in the world. He’s written 100-plus books, invented genius online businesses well ahead of the curve, has a blog following of 500,000 and is responsible for terms such as “permission marketing”, “idea viruses” and “purple cows”. And, truthfully, I think he’s the most authentically impressive person I’ve ever interviewed. And not just because he shares my penchant for cab queue bombing.