Earlier this week a bank ran a social experiment with a money tree (but it doesn’t grow on them, right?). It pinned thousands of dollars to a tree in the city and then filmed how people responded. In many respects it reflected what goes on internally for all of us when dealing with anything to do with money. But it also shows how assumed behaviour can be distorted when we’re faced with blatant generosity.
The PR who put on the stunt sent me a few observations which made me smile: