how to start a blog. actually, how to start anything.

A while back Clare Lancaster of Women in Business asked readers to share “the tips you would give yourself if you were starting up your blog today”. I get asked the same a lot.


It’s funny because just yesterday I was thinking about a feature I wrote on the early blog sensations. This was back in 2008 when I was in New York. I interviewed Julia Allison (the first online megac-celebtrity) and Emily Gould (started the whole “snark” movement at and Choire, who was just starting up The AWL. I also chatted to Problogger (Darren Rowse). At the time he was one of less than 10 or so bloggers in Australia who were making some money from blogging. Frontier stuff! (dragged) 3

I’ve been blogging for a little over 18 months now.

My tip would be for anyone starting out. Or starting anything:

Enter the fray. Step in, get messy, work it out from there. Just enter.

With blogging NO ONE knows what they’re doing. Even now, several years after it all took off, there does not exist a “person” out there who can show you how to set it all up, design it, get the perfect mechanisms in place. Everyone is sucking and seeing. It’s BLOODY frustrating. Not a day goes by where I don’t scream to the gods, “WHERE IS THE ONLINE BUSINESS THAT COMES IN AND SHOWS HOW ALL THIS IS MEANT TO WORK!??!?”. (If you are that business, do get in touch!).  All we can do is share little tips along the way that gradually build things in the right direction.

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