This week in Sunday Life I do the opposite
George Costanza is not one of life’s most inspired or bountiful contributors. But there are two things I give him full props for: the under-the-desk nap (I employed it during my newspaper days doing the 4am shift; the trick is to pull the swivel chair in after you and use it as a leg rest), and his “The Opposite” theory.
Given everything he’d done in life had been so wrong, George reasoned that if he did the exact opposite of what he normally did, he’d get it right. It works and he picks up a hot woman instantly with the line, “I’m unemployed and I live with my parents”. (Women’s attraction to raw honesty really is their Achilles heel.)
Rather than being a mere Seinfeld absurdity, this idea has much appeal and merit. When I worked in magazines, coverlines that went, “Everything You Know About [insert topic: skin whiteners, nipple covers, reversible jackets…] is Wrong” always focus-grouped well. It’s not so much that we like to be corrected.
We like opposites. They feel fresh.
This week, though, I realized opposites are also productive. Recently I read a theory by Tony Schwartz, author of Be Excellent at Anything, for dealing with compulsions and procrastination. Whatever you feel compelled to do, don’t, he advises.