breakfast cereal: an anti-masturbation invention!?

I write about breakfast a lot. My breakfast choices stray left of the cereal box. I eat meat muffins. And pumpkin with sardines. And stirfried sprouts with egg. And so I’m often met with the reaction: but that’s not what breakfast is meant to be, that’s not how breakfast goes?!

Isn’t it?

82472 5 6001 breakfast cereal: an anti-masturbation invention!?
photo by Sarah Illenberger

I personally think that fat and protein are best at breakfast and that sugar should be avoided at all costs because it sets the day up for a rollercoaster ride of cravings. A protein-less breakfast leaves you unsatiated. And yet that’s the kind of start to the day we’ve been sold. Reader Dani alerted me to this article by Anneli Rufus. It’s a good succinct overview of a lot of material I read about how:

breakfast = dry cereal dripping in sugar in LARGE part because big corporations have sold us into believing such an equation.

But know this:

Breakfast foods are dictated by corporate interests + masturbation paranoia.

 

Breakfast is a much politicised meal. Rufus writes “Cold cereal, donuts and orange juice are now breakfast staples because somebody somewhere wanted money.”

  • cereal as we know it was born out of a desire to produce something that would stop us masturbating!  Not. Kidding. Seeking to provide sanitarium patients with meatless anti-aphrodisiac breakfasts in 1894, surgeon and anti-masturbation activist John Kellogg developed the process of flaking cooked grains. Hence Corn Flakes. And Rice Crispies.
  • in pre-Corn Flakes time, breakfast wasn’t cold or sweet. It was hot and hearty.
  • pre-industry, we loaded up on protein-rich eggs, sausages, ham and belly-fat bacon along with ancient carb classics: mush, pancakes, bread.

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