This week in Sunday Life I sign off, sincerely
Poor Sreejesh got me so very wrong. During the week the charming and enthusiastic IT specialist from some outpost in India contacted me, trying to win some online business. He was doing well. Until he got to his sign-off. There, it was, alongside his name: “<3333333”.
First, the kid mistook me for someone who cared to know what his little flurry of key strokes meant. I Googled it and found it’s emoticon-speak for “lots of hearts” (turn your head on its side if you’re still stumped). Second, he signed off with hearts?! We’ve never met, not even virtually.
We all know by now by now that technology is meant to be making us fat, dumb and boring. But I mostly think the rapidly shifting electronic world is making us confused, and so we do awkward things, like bag out our boss on Twitter etc, as we adjust.
It’s like the nascent stages of a sexual dalliance – we’re awkward and cringy until we get the hang of things. Which would make the fraught issue of electronic sign-offs the bra unhook – something we seem unable to ever master, despite the fact we’ve been on email for decades now.
The issue prompted me this week to have a good look at my own sign-off style. For years I’ve run an automatic signature at the bottom of my emails with the sign-off, “Be well, Sarah”. Which was highly efficient – if a little worthy – in that it saved me 12 whole characters every email.