I like this story: Trevor from Youth Lagoon recently told my friend Tim (who told me) that back before he was Somebody he decided to release his first single “July” on Bandcamp for free. Everyone told him he was mad. That he should monetise his efforts. But then the track went viral. And he got fans. And Youth Lagoon got big.
We know this kind of story, yeah?
It’s The New Creativity. Give first. See what happens next.
PS: you might like to listen to “July” while you read the rest of this:
Seth Godin first explained the beauty of this concept to me early one morning on Skype. We chatted, quite literally, about the point of existence. He told me it’s about “shipping”.
“Real artists ship,” he says. You can fiddle and perfect and rehearse for a while. But then – fire up! – we have to press send or call in UPS to pick up our contribution to the planet – whether it be a report, a love letter, a meal, a blog post. That’s the point. Which is not far off my “quit the rehearsals, skip to the play” theory from last week.
Art is something we offer as a gift to humanity, Seth tells me.