Soul-selling: my position on sponsored posts + advertising

It’s important I explain clearly my blog monetising position. I’ve been operating with a policy of “as much transparency as possible” and have trusted that only authentic opportunities and partnerships would come my way, and that readers would know my position just from joining me on my journey.

Please note: This post was updated a little February 14, 2018

tumblr m7s8jxUfcN1rcqg5zo1 1280 1 Soul-selling: my position on sponsored posts + advertising
Image by jacksondickie

That’s the thing about operating online: like attracts like. Authenticity attracts authenticity. And if you start to get sneaky and greedy and grimy, everyone will smell it immediately.

Play dirty and your stink wafts.

But I feel it’s a good time to spell things out as media – both old and new – are going through lots of changes and folk are getting caught out (note the Kangaroo Island social media brouhaha). I come from an old media newspaper background where the divide between “church and state” is instilled during our cadetship training. At newspapers, you develop a visceral fear of being found out on ABC’s Media Watch. Newspapers tend to have policies in place dictating that journos can’t accept “gifts” over a certain amount and must disclose where, say, a travel trip is paid for by a third party.

I then moved into the world of magazines, as editor of Cosmopolitan, where such boundaries are flouted in truly horrific ways. Radio is much the same (observe various cash-for-comment scandals over the years).

I’ve seen both sides of the old media equation and know which side I prefer to stand on. Now, firmly ensconced in new media, I’m seeing the importance of taking a stance on all this and owning the situation in a fitting way.

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