Why the one Simplicious book, three covers around the world?

I like to clear up confusion. My latest book I Quit Sugar: Simplicious is now available around the world. But there are currently three different covers. And two different titles?

Aus, UK and US versions of the Simplicious book cover
Aus, UK and US versions of the Simplicious book cover

The thing is this. Some territories like to create their own covers that suit their market segment. I designed my Australian cover. Here it is.

The cover of Simplicious (Australia and NZ).

Actually, I designed two.

My publisher rejected this cover option…which I kind of understand now.

My UK publishers were keen to keep the same title and vibe, but give things an outdoorsy, active feel. Because that’s how they felt the Brits best responded to Aussies. Fair enough.

The UK cover of Simplicious
The UK cover of Simplicious.

You’ll note I’m wearing the same top and bra. That’s not for continuity. It’s because I wear the same top and bra most days.

My US publishers wanted to push my book as a BIG FAT COOKBOOK and continue the sugar-free vibe. They know what they’re doing. They wanted to focus on abundance and cleanness. Wonderfully the US version launches this week. If you live in the US pick it up here and all the big book stores. You might also be interested in this bundle deal we’ve put together where you get a copy of my book, a $150 voucher to my 8-Week Program and various other fun bits and pieces (including a cool market bag and desk lunch jar).

The US version of Simplicious
The US cover of Simplicious.


The various translations around the globe also have different covers, too!

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