Why the one Simplicious book, three covers around the world?

I like to clear up confusion. My latest book I Quit Sugar: Simplicious is now available around the world. But there are currently three different covers. And two different titles?

Aus, UK and US versions of the Simplicious book cover
Aus, UK and US versions of the Simplicious book cover

The thing is this. Some territories like to create their own covers that suit their market segment. I designed my Australian cover. Here it is.

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The cover of Simplicious (Australia and NZ).

Actually, I designed two.

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