how to build a blog (a Cleo interview)

I was quoted in this month’s CLEO magazine. I thought it might be of interest to anyone who’s thinking of start a blog and is not sure where to start. I know I had noooooo idea when I first decided to launch this one.

2010-09-20_11252010-09-20_1126The other advice I would give is:

* Follow really strong bloggers and check out which style you like. You might like a vertical style, or a text only one like Seth Godin‘s, or a visual one, or a very simple style, like mnmlist.com. I’m quite liking the text-based ones these days…they cut out the bells and whistles and rely on pure, good, substantial content. Which is good. It’s the way of the future.

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