How do you make a man drink? As in, how does a woman convince a bloke of something that she cares about? You can lead him to the water, but getting him to imbibe is another matter. Which is a weird way to introduce a new TAC (Transport Accident Commission) campaign geared at getting women to tell the men in their lives to slow down.
The TAC have paid for an advertisement on my site. I said I would be happy to help spread their message in support because I feel it’s a worthy one. For more information on my advertising and sponosored features philosophy click here.
[youtube]http://www.youtube.com/watch?v=fzAHsJYuTNM[/youtube]
It’s a good issue for us to be thinking about at this time of year when we’re all hopping in cars with the blokes in our lives, in a rush to get somewhere. The facts are these:
- Male drivers aged 21-26 are 50% more likely to be involved in a car crash due to speeding.
- Women can be a positive influence on male driving behaviour. If they can get through to them.
The TAC campaign is quite clever – it’s about getting women to talk to men about speeding by using social media, specifically Pinterest. The message is this:
“I’d hate to plan your funeral”
Are you on Pinterest? Here’s the link to their Pinterest board. Have a play and if you want to jump in on the conversation on Twitter, use the hashtag “#slowdown”.
But back to leading horses to water. How DO we get blokes on board? How DO we influence male driving? In my days at